The Giving Pledge was initiated by Bill & Melinda Gates, and Warren Buffet in 2010 wherein the wealthiest in the world came together and committed more than half their wealth to philanthropy or charitable causes either during their lifetime or in their will.

#LivingMyPromise is bringing a similar opportunity to upper-middle-class Indians with a net worth of more than 1 crore [10 million] Rupees to come forward and promise to donate minimum 50% of their wealth to charitable causes of their own choice while they are alive or in their will.

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We believe that ‘Giving inspires giving’ and while not everyone can promise to give away 50% of their wealth, we hope that through #LivingMyPromise, we can create a community of like-minded individuals who'd like to do more, and also inspire millions of others to "re-benchmark" their levels of giving.

#LivingMyPromise is inspired by the example of millions of people of all income levels who give generously—and often at a great personal sacrifice—to make the world better. #LivingMyPromise aims over time to help shift the social norms of philanthropy towards giving more, giving sooner, and giving smarter.

Those who join #LivingMyPromise often write a letter explaining their decision to engage deeply and publicly in philanthropy, as well as describing the philanthropic causes to which they are devoted. Signatories give to a diverse range of issues including poverty alleviation, health, education, women and girls’ empowerment, medical research, and environmental sustainability, amongst others.